You wear her dress to the park and the PTA meeting all in one day. She’s self-taught, self-funded, and went from 12 dresses on pre-order to 1.2 million dollars in sales over 6 years.
Whitney Lundeen, creator of online dress boutique Sonnet James, sees herself in all women who have a good idea, some hustle, a bit of desperation, and a little attitude.
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