Next time you have a graphic design need, remember these rules!
From a party invitation to the PTA flyer, we often find ourselves dabbling in graphic design.
Designer Hayley Francis says you don’t need to be a professional designer to get that polished look. A few simple principles will help you master your marketing materials. Hayley shares three ideas for amping up your digital designs.
- Hierarchy: using size, color, or contrast to make the important things stand out
- Typeface choices: limiting the number of fonts you use in a design
- Negative space: leaving blank space on purpose and not putting designs too close to the edges.
Hayley Francis is a hand letterer and artist living in Provo Utah. Hayley has turned out beautiful custom illustration, lettering, sign painting, and design work for clients in Utah and across the United States. Find Hayley on Instagram @typeaffiliated.
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