Entrants created a radio, TV or billboard/poster advertisement depicting The TRUTH about the toxic effects of tobacco use around the theme Maybe You Should Try Advertising.
Marinda Swan and Kaedyn Crabtree of East Elementary in Tooele won top honors from among the more than 7,000 entries for their TV as concept showing children dressed up as a brain, heart, and lungs who talk about how they wish their “owner” wouldn’t smoke.
Marinda and Kaedyn were awarded Best of Show and received $400 in prize money and an Oscar®-style trophy. As in years past, the duo saw their ad professionally produced and debuted at the awards ceremony. They also visited Crowell Advertising to learn about the advertising industry.
The TRUTH awarded additional prizes including $300 for first place, $200 for second place and $100 for third place in each category.
Best of Show
“Inside” television ad, Marinda Swan and Kaedyn Crabtree, East Elementary, Tooele
1st place: “Mouse Trap,” Rebecca Dixon, Bountiful Elementary, Bountiful
2nd place: “Hand Me Downs,” Whitney Lewis, Koosharem Elementary, Koosharem
3rd place: “Are You Sure You Want to Drink Out of a Toilet?” Nicole Grant, Upland Terrace Elementary, Salt Lake City
1st place: “Infomercial,” Starsha Clark, Monroe Elementary, Annabella
2nd place: “My Mom,” Lukas Woolman, Rose Park Elementary, Salt Lake City
3rd place: “You Choose,” Brynlee Malan, Sara Harper and Aspen Jarvis, Riverdale Elementary, Ogden
1st place: “Smoking Will Leave You Coffin,” Marshall Simmons and Sam Johanson, Sunset Elementary, St. George
2nd place: “Cigarettes Bring You Down,” Kade Bushnell, Ephraim Elementary, Ephraim
3rd place: “Sneakers Stink,” Mason Torgersen, Koosharem Elementary, Koosharem
The campaign broke a record for participation again this year with 7,088 entries from youth across the state. School kids know how to talk to each other. Peer pressure can and does keep kids from experimenting with tobacco. Nationally, every day more than 1,500 people under the age of 18 become regular smokers. bout one-third of them will eventually die from a tobacco-related disease.
More than 230,000 Utahns continue to use tobacco and more than 1,100 die annually as a result of their own smoking.
More information is available at www.youthagainsttobacco.com.
The mission of the Utah Department of Health is to protect the public’s health through preventing avoidable illness, injury, disability and premature death, assuring access to affordable, quality health care, and promoting healthy lifestyles.