Rate and Reveal: Foundation

Professional Make-up artist and Studio 5 Beauty/Style Contributor Holly Stone reveals her favorite foundation picks.


Foundation is primarily used to even out the skin tone. From sheer coverage to full coverage, there are several types of foundation to select from. They fall into 4 categories:

Liquid (moisturizing or oil free)





For oily skin be sure to select an oil-free foundation. If you have normal/combination skin, either oil free or moisturizing will work depending on if your skin is more oily or dry. For dry skin, try moisturizing foundation.

To apply: Match your skin tone exactly. Using a sponge or a foundation brush apply only to the areas of discoloration. There is no need to put all over your face if only specific areas of your face are red or blotchy.

Product Picks

1. MAC Face and Body (sheer to medium coverage; exclusively www.maccosmetics.com)

2. Laura Mercier (medium to full coverage; Nordstrom)

3. Bobbi Brown (sheer to medium coverage; Nordstrom)


For dry skin, this is a great full coverage option.

To apply: Match your skin tone exactly. Using sponge, apply only to areas where color is blotchy or red. If uneven all over, apply all over. Be sure to blend from the jaw line to the neck so as to avoid a line a demarcation.

Product Picks

1. Cinema Secrets Ultimate Foundation (www.cinemasecrets.com)

2. Max Factor Pan-Stick Ultra-Creamy Make-Up (Walmart, Target)

3. Laura Mercier Stick Foundation (Nordstrom, www.sephora.com)


Do not use if you have dry skin. This is a matte, full coverage option. Some products tout “cream to powder” finish though the end result is the same.

To apply: Using sponge or puff that comes with the product, apply all over the face.

1. Lancome Dual Finish (Nordstrom, Macy’s, Dillards)

2. MAC Studio Fix (Nordstrom, www.maccosmetics.com)

3. Stila Illuminating Powder Foundation (Nordstrom, www.sephora.com)


This is a matte, moderate coverage option.

To apply: Using a Kabuki (a full bristle, taut, powder brush), pick up product and then tap off excess. Buff over entire face in circular motions. Generally requires a setting powder over the top. Buff on the same way.

Product Picks

1. Youngevity (www.youngevity.com)

2. Trish McEvoy (Nordstrom)

3. i.d. bare Minerals (www.bareminerals.com, www.sephora.com)


Holly Stone is no stranger to business and the beauty industry. Starting as a model at the age of 14 she decided that she preferred to be behind the scenes rather than in front of the camera. She choreographed fashion shows, selected models for events and assisted her agency with make-up.

Her skill for make-up artistry quickly became recognized and the demand for her talent launched a career that would take her all over the country. She received a bachelor’s degree, and took a position as VP of Merchandising for Overstock.com. There she learned the business skills of resourcing, buying, marketing, and negotiating. She moved on to train in Los Angeles at AWARD, a leading make-up artist school in the west.

Today, with her business skills and her passion for the art of make-up, she manages a successful career as an educator and a veteran make-up artist of 16 years. She works in various media with actors/actresses, models, brides, and photographers. She is a consultant to several cosmetic distributors, spas, and salons where she teaches application and technique. She is a nationally recognized educator of cosmetic application and is a personal image consultant to people ranging from high position corporate figures to the every day woman.

Holly is the owner of Re-Creation Studio, School of Media Make-up Artistry and a regular contributor on Studio 5. For information about her classes, visit www.learntodomakeup.com.

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