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“We just kind of grew up liking cars,” Dick Norse laughs. “Cars take me back to the good old days.”
“Growing up in Grand Junction, Colorado, we didn’t have a television set, or my family didn’t, until a junior in High School, back in 1957,” Dick recalls. “So those early years we spent looking at cars, pouring through hot rod magazine, ‘this is what I want, no I like this one better.’ This is the type of thing we did.”
Dick’s father took him to his first hill climb. Watching cars race on a winding dirt road hooked him. From that moment on, he knew he wanted to own a sports car.
A ‘65 Mustang Convertible helped fuel that passion.
“A car to me is almost human.” Dick explains. “If you had a baby, you would have to keep the baby clean.”
And Dick Norse keeps his “baby” clean.
“I’ve always liked a clean car,” Dick says. “I watch the forecast more than anything to see when I can wash the car and enjoy it for three or four days. It hasn’t always worked out that way.”
Regularly, the weather forecast ends with a mention of Dick’s car and when he should (or should not!) wash it.
“It’s gotten to be kind of a fun thing,” Dick says. “It started with Bob Welti. And then Mark Eubank picked up on it. And now Kevin is into it big. They’ll say, ‘Go wash your car Dick, or check with me before you wash your car.'”
Dick’s wife, Debbie, says it’s more than just news desk chatter.
“I don’t think they realize how serious he is about the car wash,” Debbie Nourse confides. “Whether or not there is gong to be a drop on his car or how upset he gets if he does wash his car and there is a surprise rain storm the next day.”
Dick says even viewers have picked up on the clean car connection.
“Someone will approach me once in awhile and say, ‘Oh, I see your car is clean Dick, I like it.’ Or, did you wash your car today, Dick?'”
But even through the rain, Dick’s car will shine.
“A lot of times, especially in the winter time when you can’t enjoy a clean car for a day or two at the most, I’ll whip through Slim Olsen’s in Bountiful because it’s quick and they wipe it down for you,” Dick says.
While doing a quick winter run-through last week, the manager at Slim Olsen’s approached Dick with a retirement gift – ten coupons to the car wash.
“I’ll put that gift to good use,” Dick promises. “The car will still get dirty, retired or not.”
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