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clean beauty brand
Captured by Riley K

Two Utah College Students Founded a Clean Beauty Brand Now Available at Target

You can now shop this clean beauty brand at Target!

A couple of Utah college students – and sisters we might add – didn’t like the messaging they were seeing in the beauty world. Add that to a passion for hair and something they call ‘mental hygiene’ and a clean beauty brand was born.

Sadie and Abby Bowler founded SadieB Personal Care with Sadie as CEO and Abby as President. Their products landed on Target shelves last week.

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